Lack language of unified “ job”Two handcart dimensions turns influence brand manage
In recent years, more and more car production manufacturer begin to start a brand two handcart business, also rolled out respective brand car to check at the same time decide and attestation standard, some a few, some about a hundred. But because our country does not have unified two handcart appraisal,evaluate occupation standard, the standard of each manufacturer is just as a few kinds of different “ language ” , suffer from does not have ” of collective “ language between agency, mutual between communicate hard. Appear very easily when car resource is adjusted each other especially misunderstanding.
Although the assessment of each manufacturer agency division is from same groom the orgnaization comes out, but language ” also works without unified “ between them. Technology of couplet of the car in occupying Beijing grooms Zhang Liya vice director introduces the center, at present the assessment of our country division grooms return existence to take flow, lack seriously the problem such as provision of strict technology index. Through groomed assessment division knows to evaluate a car to need Cong Jing condition and trends two respects examination and examination what respect, everybody understands these technological process. But to same question, different evaluate division understanding to differ. Ooze is for instance oily problem, somebody thinks be soiled having oil is ooze oil, also somebody thinks drop having oil is oozy just call ooze oil. Because do not have uniform technical standard, cannot limit these two kinds of views so which is right. Similar case brings about the aleatoric sex that at present appraisal evaluates bigger. Even if evaluate the opinion also can exist between division abhorrent problem.
Li Huai thinks, because at present two handcart industry does not have unified appraisal to evaluate a standard, two handcart cannot realize the brand dimensions is changed manage. Analyse according to him, the 20% ～ that this brand car that at present agency buys through car replacement business occupies gross only 30% , the car that accords with attestation standard among them is fewer. If car source can come true to adjust between each brand agency, the problem with attestation little car will get alleviating certainly. Premise must be to unite appraisal to evaluate a standard, can agree with each other between each brand agency. Otherwise car source is adjusted still can be “ saw with one's own eyes sees car ability be at ease only the condition of ” . Dimensions is changed, cross area, network to adjust impossible implementation.